EFU Life offers insurance products that provide value and long-term protection for your family. Products such as term assurance, critical illness, education and pension planning solutions as well as protection products are part of our extensive product portfolio. To further strengthen the strong relationship with our clients we have products dealing with the savings and protection needs of the female population, financial planning by grandparents for their grandchildren and a child marriage plan.
Bancassurance is the distribution of insurance products through the bank's distribution channel. It is a phenomenon wherein insurance products are offered through the distribution channels of the bank along with a complete range of banking and investment products and services. EFU Life is currently the bancassurance market leader in Pakistan with 13 banks on board nationwide. It was only in 2000 after EFU Life's strategic entry into Bancassurance that this concept gained ground in Pakistan. EFU Life's innovative and dynamic products catering to a diverse base of banking customers have revolutionized the bancassurance proposition in Pakistan.
EFU Life has been a pioneer in introducing many new concepts in the life insurance industry of Pakistan. The Company has introduced new unit linked fund with "interest free investments". The investments include Islamic mutual funds, approved equities, term deposits in Islamic Banks and Sukuk Bonds. This new fund has been named "EFU Aitemad Growth Fund" (AGF). As the name suggests, Aitemad (meaning Trust) outlines the basic philosophy of EFU Life's business and all its financial planning solutions.